In this article we will briefly outline good SEO optimization practices tailored to the needs of users and how to achieve them:
Applicability - Search engines try to provide the most important search query results, regardless of the question you are asking. Search engines have internal algorithms that we will never fully understand, but there are factors that certainly affect the results and they are based on relevance: searcher's location, search history, time of day / year, and so on.
Content Quality - Recent research from Searchmetrics on the ranking factors shows that Google is moving forward content that understands the intent of the visitor as a whole rather than using keywords based on the most popular search queries.
Titles - The headlines for your articles should be under 55 characters to ensure their full visibility on the results pages. Make sure they are as short, attractive and descriptive as possible.
Evergreen content - instead of filling the network with sensational materials to attract quick and one-time attention, it is better to publish more quality content. Articles based on carefully selected, practical and useful tips can bring long-term victories from the point of view of attracting traffic and positioning the results page.
Comments - do not exclude your comment system because it shows that users are reading your content and are engaging in dialogue. Comments are also helpful for feedback on content quality. Take a look at filtering and removing spam comments, and add value to nofollow comments so Google can ignore the wrong links that appear.
A credible source - this is a site that is trusted by users, the industry they work in, and other websites and search engines. Traditionally, a link from a site that is considered authoritative is very valuable as it is accountable for a vote of confidence. The more links you have and the higher quality content you produce, the more likely your site is to become authoritative.
Consumer Experience - There are many SEO benefits to provide the best possible user experience. If a site has easy navigation, clear search, and relevant internal links to the content, users will certainly not give up on their visit.
Meta descriptions - they do not guarantee improved ranking, but you can increase your chances of clicking on the exact score for your site. Meta description is a short paragraph of text that appears below the URL of your page in search results.
Social search engine optimization - this is through marketing in social media. Ensure presence in all social channels where your target group is, and use them as a channel for customer service and sincere interaction.